( About )
Hi, I'm Maud.
I'm a Senior Data Scientist, with a decade-long detour through academic psychology before I got here. I build end-to-end machine learning and AI systems — recommender systems, forecasting, and more recently agentic AI.
At Blinkist, that's meant designing production systems that personalise content for tens of millions of people, building an LLM-based personalisation project that won an industry award, leading the data science behind an AI-first creative engine for marketing, and building forecasting models that guide day-to-day marketing spend and longer-term financial planning.
I aim to tie my work to specific business objectives, communicate it clearly, and build enough trust that stakeholders actually act on it. A model or forecast is only as good as the decision it changes.
Before switching into tech, I spent years researching the intersection between mental health, cognition and decision-making. That background still shapes how I work: curious, rigorous, and drawn to mission-driven work. It's also why I've done skilled data science volunteering through CorrelAid.
Outside of work, I'm happiest hiking, cycling, or dreaming up the next trip — and still trying (again) to keep a sourdough starter alive.
Tools & toolkit
Senior Data Scientist
Blinkist
Postdoctoral Research Fellow
University of Oxford & Ghent University
PhD Researcher
Ghent University