( About )

Hi, I'm Maud.

I'm a Senior Data Scientist, with a decade-long detour through academic psychology before I got here. I build end-to-end machine learning and AI systemsrecommender systems, forecasting, and more recently agentic AI.

At Blinkist, that's meant designing production systems that personalise content for tens of millions of people, building an LLM-based personalisation project that won an industry award, leading the data science behind an AI-first creative engine for marketing, and building forecasting models that guide day-to-day marketing spend and longer-term financial planning.

I aim to tie my work to specific business objectives, communicate it clearly, and build enough trust that stakeholders actually act on it. A model or forecast is only as good as the decision it changes.

Before switching into tech, I spent years researching the intersection between mental health, cognition and decision-making. That background still shapes how I work: curious, rigorous, and drawn to mission-driven work. It's also why I've done skilled data science volunteering through CorrelAid.

Outside of work, I'm happiest hiking, cycling, or dreaming up the next trip — and still trying (again) to keep a sourdough starter alive.

Tools & toolkit

PythonSQLScikit-learnXGBoostTensorFlowSnowflakedbtAWSGitA/B TestingRecommender SystemsLLMs & Agentic AIForecasting
2021 — now

Senior Data Scientist

Blinkist

2014 — 2021

Postdoctoral Research Fellow

University of Oxford & Ghent University

2010 — 2014

PhD Researcher

Ghent University